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Your brand, subverted

August 9, 2010

If you think you are controlling your brand across all channels, think again. It used to be that a small number of brands (e.g., Rolex, Cartier) knew they were being counterfeited on a regular basis. A street corner scam was practically a shared joke between scam artist and victim.

Now, every brand is subject to counterfeit and exploitation. Consumers can’t tell the real from the criminal without a lot of help. How will you react? How will your brand protect itself?

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