One of my clients asked me about my blogging and why I don’t do it more. I think it was a reasonable question and worth my addressing in a thoughtful manner.
After giving it some thought I realized that one of the major reasons I don’t spend more time blogging is that I always feel that I could be spending that time working on a client project and creating value for others (as well as helping to pay my mortgage). I tend to be very focused on getting work done and lots of it.
Another reason I spend less time blogging is because I spend a lot of time tweeting. Yes, I am addicted to Twitter as a very effective tool to both broadcast and engage in conversation. But, twitter is limited in many ways (not just the 140 char limitation) and often fails to satisfy the need to write in more depth on a particular topic. I recently tried Posterous, but that was the wrong mixture of ease of use and clumsy results for me.
Ultimately, my reasons don’t actually justify my not using this forum more. As a professional marketer and someone who knows a lot about social media I have to make sure I am pushing my own boundaries on a regular basis. This blog has been around in one form or another for over six years, so there is a significant investment of my time and thought already here.
Frankly, I owe it to myself and my clients and partners to continue to put thoughts out there, take the feedback I get, and continue to learn something new every day. So, back into the fray with a vengeance. Be warned.
Thinktone 