Archive for September, 2003



September 30, 2003


I applaud these gentlemen for getting all they can while they can. I also wonder exactly how far this “mainstreaming” of gay culture is going to go. Does America want these guys selling them Corn Flakes? Chevrolets? I suspect this phenomenon is not a long-term one.



September 30, 2003

Emeril’s Tasty Toothpaste – The celebrity chef hawks cinnamon-flavored Crest. By Rob Walker

The strange connection between the chef and the toothpaste. The even stranger connection, by extension, to us – the audience and the consumers of his food. This is marketing that cuts across having to deal with the actual benefits of the product and instead allows us to focus on the experience of relationship and belongingness. He should cross promote this on this cooking show.



September 26, 2003

Welcome to Atlas Brand.

My name is Norman Guadagno and I am a professional marketer. I work for a very large software company and have been in the software business for over 14 years. During that time I have worked as a product manager, director of marketing, and vice president of marketing for companies ranging from as small as 4 people to over 50,000 people.

This blog represents my own perspectives and opinions on marketing, branding, and related topics. The opinions expressed here are my own and do not represent that of my employer in any way. All material in this blog is subject to copyright protection.