Posts Tagged ‘Web 2.0’

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Digital Footprints

December 24, 2007

The Pew Internet & American Life Project recently released their “Digital Footprints” report. This is a absolute must read for anyone concerned about how identity and privacy are changing in the modern world.

It describes the increasing amount of information we each leave in the cloud (they call them “digital footprints”) as well as the growing obsession with searching for information about ourselves (“ego surfing”). At the same time, the frequency with which people monitor their own information is pretty low (just 3% making a regular habit of it).

There are far-reaching implications for the way in which our identity has become something open to ongoing public scrutiny as well as subject to public “modification”. If your friends can post a comment about us on our own Facebook page, or on their own page next to a picture they took of us, then we no longer have control over public perceptions. Anyone can wage a smear campaign against us now. Legal recourse is possible, but information persists in search engines forever.

Sometimes I am fearful about the online information available about me. Although relatively benign (I believe), it still paints a picture of who I am and what I have done that yields insights into my life I would not always choose to share with everyone. But, I have made the voluntary choice to share it because I ultimately believe it is better for me to feed the river of knowledge rather than try to try and be the dam.

If you don’t already have Google Alerts set up for your name, now is the time.

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A marketing conversation

January 29, 2007

Marketing has been my job for so long that I sometimes forget what it looks like from the outside. To me, the role and mission and practice of market are all very clear. I consider marketing fundamental to the way in which businesses operate and increasingly essential to the way in which society as a whole operates. Marketing is fundamental (as is reading).

For many years in the 1980s and 90s there was a degree of backlash against marketing. People did not want to be “marketed to”.¬†This reaction to marketing sins laid the foundation for the current wave of social networking and participatory marketing. The solution, ultimately, was not the end of marketing but the eventual triumph of marketing over everything else. Everyone today is a marketer. We just might not all want that title.

Let’s begin a marketing conversation. My opening point is that the entire social networking, user-generated content, participatory marketing model has made traditional marketers work harder (everyone seems to agree on that) but has also given them far greater clout in the marketplace as a whole. If you do this for a living you now have to raise your game, but the rewards seem to be much bigger if you can do it right.

More on that next time.

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Cool technology

February 16, 2006

Check out Zillow. One of those composite applications that will redefine an industry segment (real estate).

Gloat over the value of your home or cry over the value of your neighbor’s home.

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SPARK

February 9, 2006

Buzz is starting to build over SPARK. Microsoft has put together¬†a strategic workshop that brings together very senior architects and thinkers to discuss the things that matter most as the worlds of SOA and Web 2.0 and SaaS all start to collide. It is invite only, so don’t start looking for a place to sign-up. But, the output of SPARK will be presented at a MIX session the next day.

The team at Microsoft is calling this the EDGE. Interesting things are going on around the EDGE (and Microsoft).

FYI — I am the business owner of SPARK, so naturally biased.

I hear that a SPARK blog is coming up real soon.

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SOA, Web 2.0, & the EDGE

February 7, 2006

John deVadoss of the Microsoft Architecture Strategy Team gave an awesome presentation at VSLive last week. He really hit home the need for some bridge between the old and the new.

Yes, I work with John. Darryl Taft of eWeek thought it was pretty hot also. Guess there is some consensus around the need for a broader perspective.

Part of the need for that broader perspective is driven by the reality of Web 2.0 and associated ideas moving into the enteprise space. Enterprise architects learned in the first Internet wave not to trust every start-up with a cool name when it came to running their business. Larry Ellison once said of companies from Web 1.0 that they were a feature, not a company. The enterprise needs to turn to companies that understand how to run their business — Microsoft, IBM, SAP, Oracle — as the broader context in which they try new technologies. That is the reality of the EDGE.

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MIX06

February 7, 2006

I am not shilling here — MIX is really going to be a hot event. The pervasive nature of the Microsoft platform and tools cannot be easily overlooked when thinking about developing for the web.

It is not about Web 2.0, but subsumes the entire set of technologies and social phenomenon that make Web 2.0 real and valuable.

I will be there because I want to meet the people that see the value in the full range of proven technology. It is not all about the latest thing, it is about the things that might keep you employed.

Plus, I love Las Vegas!

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Web 1.8

February 7, 2006

A good deal of my time and effort right now is focused on the vast and grey area ahead that is sometimes known as Web 2.0 as well as the vast and grey area behind called SOA. Somewhere between and amongst a sea of technology and social philosophy and semantics lies a little bit of rationality and someplace new and essential called the EDGE.

I call the fluffy insides and snarky asides “Web 1.8”. Closer to tomorrow than today, but not all the way there yet.

I will be posting some of my thoughts on Web 1.8 over the next few months.

In the meantime, check this out.