Posts Tagged ‘Microsoft’

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Blogs and marketing

February 11, 2007

Some pointers to a good discussion:

Jon Udell at Microsoft comments on his discussion with Marty Collins, also of Microsoft.

I will circle back in the future for some of my thoughts on this. For now, click the links above.

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Consumption

January 31, 2007

Got a few people coming in to the blog recently from this link on the blog of my former colleague at Microsoft Gianpaolo Carraro (known as GP). We had been discussing the use of the term “consumption” as a way to describe how services are “used” in a Software as a Service (SaaS) architecture. I suggested that the negative connotations of the word “consumption” outweighed the correctness of its usage.

GP and I had a good back and forth over that, and his perspective was illuminating. Given that fact that he is not a native English speaker (but is an outstanding one) and speaks at least two other languages he attacked the problem from a different place than I did. I suspect my extreme sensitivity to the subtleties of the word was driving my argument.

The fact is that I think paying careful attention to the words we use in product naming, marketing, etc. is critical and an often overlooked aspect of positioning. Although many people today might not known the various historical and linguistic underpinnings of a word like “consumption” there is still something ingrained into the fabric of our language that can cause a bit of delay in comprehension or a bit of lingering affect that we really don’t want.

Please consume my blog at your own risk.

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May 26, 2006

You can download the awesome Office 2007 beta here. It is very stable (but is still beta) and worth installing.

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Word 2007 Rocks

May 18, 2006

Well, hopefully it rocks. I am posting this entry from within Word 2007. Just create a new document of “blog entry” type and you are ready to go.

If it works, then I will return to more regular blogging. I admit it is a hassle to use tools other than Outlook or Word to do anything. I like living in MS Office.

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New job

February 7, 2006

A brief nod to the wife. She starts her new job at Microsoft in a couple of weeks. We will be a two Microsoft family. I think our cat has also applied for a position as a tester in XBOX. He has very fast reflexes.

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SOA, Web 2.0, & the EDGE

February 7, 2006

John deVadoss of the Microsoft Architecture Strategy Team gave an awesome presentation at VSLive last week. He really hit home the need for some bridge between the old and the new.

Yes, I work with John. Darryl Taft of eWeek thought it was pretty hot also. Guess there is some consensus around the need for a broader perspective.

Part of the need for that broader perspective is driven by the reality of Web 2.0 and associated ideas moving into the enteprise space. Enterprise architects learned in the first Internet wave not to trust every start-up with a cool name when it came to running their business. Larry Ellison once said of companies from Web 1.0 that they were a feature, not a company. The enterprise needs to turn to companies that understand how to run their business — Microsoft, IBM, SAP, Oracle — as the broader context in which they try new technologies. That is the reality of the EDGE.

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MIX06

February 7, 2006

I am not shilling here — MIX is really going to be a hot event. The pervasive nature of the Microsoft platform and tools cannot be easily overlooked when thinking about developing for the web.

It is not about Web 2.0, but subsumes the entire set of technologies and social phenomenon that make Web 2.0 real and valuable.

I will be there because I want to meet the people that see the value in the full range of proven technology. It is not all about the latest thing, it is about the things that might keep you employed.

Plus, I love Las Vegas!