Recession over?

The WSJ reports corporate profits near historic high last quarter. Did you feel it? Are you clients lining up to do business? Is your paycheck growing?

The real question we need to ask ourselves is “what next?” If the economy is on the rebound, how are we going to respond. Everyone is talking about the New Normal, a time of more conservative expectations, reduced workforce, and tight budgets — how will that impact how we strategize and execute?

You probably changed how you operated during the recession. Is that change  permanent? Can your business operate on less and do more?

Businesses face a host of challenges in this New Normal. However, it also represents a chance to gain competitive advantage and be prepared for the inevitable boom years (and the bust that always follows). Smart investments made during the slow times should pay off soon. Changes to business practices that made you more efficient can yield higher profits going forward.

Fundamentally, the smartest businesses came out of the past four years thinking and operating in a whole new fashion. It is business evolution at work – and the strongest will survive.

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