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Social Self-Promotion

August 12, 2010

Yesterday Twitter streams everywhere were filled with an avalanche of “SXSW vote for me” requests. The infamous SXSW PanelPicker had opened up and everyone was rushing to gather votes. I know the importance of this because I was one of those people trying to drum up votes.

Please check out my most excellent proposal for a panel at SXSW Interactive.

There were almost 2400 proposals up for vote at SXSW Interactive. It is part of the community-based aspect of SXSW that the voice of the people helps determine the content of the event. This voting component accounts for 30% of the “score” for any proposal. In some ways it is a test of the speaker — generating votes is a proxy for generating attendees at their session. Full and successful sessions make SXSW better. Simple equation.

Please consider voting for my really interesting proposal, “Whatever Happened to Good Design Online” at SXSW.

Everyone involved in SXSW knows it is an event about connections. Twitter, Facebook, Foursquare, Gowalla, etc are all essential elements of the experience. Making self-promotion an element of the session selection makes perfect sense to me. I think that conferences driven by the interests of the attendees are very important. I also believe that attendees should not choose all the content — sometimes they can be surprised and delighted by the unexpected. This gives SXSW an advantage over other “unconferences” where attendees choose everything.

Have you checked out my SXSW proposal? Take a look and cast your vote.

So, we all dive in and get everyone we know to cast their vote. It is a popularity contest, but all social media is a popularity contest of sorts. We put our voices out there and hope someone listens. We look for the call and response of voices from the electronic ether and feel a small sense of validation. It is the world we have created online, for better or worse.

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