The King Continues to Rule

August 7, 2009

I am endlessly fascinated by the creativity and reach of the good folks at Burger King. Take a look at their latest here.

Endless kudos go to their marketing team as well as their agency, Crispin Porter & Bogusky, for taking risks and finding new ways to promote the company. Sometimes the link between the vehicle (as here, the inside of a sweaty soccer player’s jersey) and a tasty burger is tenuous. But, the image of the King is always familiar, even if jarring.

I think they are fearless and demonstrate that good marketing sometimes means taking risks and sometimes means failing.

One comment

  1. I, too, love the BK ads that Crispin Porter has created. They are definitely original. The “ditch 10 friends on Facebook” campaign was amazing to watch.

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