Chip Kidd

September 7, 2008

Although I said I closed this blog, I decided I lied.

My wife went to Bumbershoot last weekend and really did me a big loving favor. Although she does not have the same level of worship of Chip Kidd that I do, she went to meet him and hear him speak. I got an autographed copy of The Learners out of it and she reported that he was funny and quirky and worth spending the time.

Thanks Jen!

If you have never really thought about the art of the book cover, take a few minutes the next time you are in a bookstore and just soak up the images around you. Every book is trying to entice you to pick it up and once you do the cover has to convey enough information to make you open it, perhaps covet it, certainly buy it.  The magic of that is why Chip Kidd (and other designers) really excite me. It is marketing in a micro-second with a single image.

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