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Clicking to the Oldies

February 26, 2007

At my previous employer I once suggested to a senior executive that the company should form a team (which I wanted to head) to target the 50+ age group specifically to move technology from “tool” to “essential” in their lives. His response was “why”? He meant “no”.

 If you are not following the 50+ Marketing trend (The 50Plus Market is a good place to start; the 50+ Digitalagency looks interesting also) then it is time to open your eyes to one of the biggest waves coming (and get in ahead of the crowd). The boomers and post-boomers graying around us are spending more and more time online; it is not just the MySpace crowd that is going to define the future. There are vast sums of money to be spent by this generation and far too much online activity seems to forget they even exist.

I have been thinking about this opportunity for some time and am slowly deriving my own set of rules and priorities. Here are two that seem solid in my mind so far:

  • The 50+ market watches online youth-focused trends (e.g., MySpace) with more interest than we believe.
  • The 50+ market is eager to have something to call their own.

I will drill into these a bit more in my next post.

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