Archive for February, 2006


Web 1.8

February 7, 2006

A good deal of my time and effort right now is focused on the vast and grey area ahead that is sometimes known as Web 2.0 as well as the vast and grey area behind called SOA. Somewhere between and amongst a sea of technology and social philosophy and semantics lies a little bit of rationality and someplace new and essential called the EDGE.

I call the fluffy insides and snarky asides “Web 1.8”. Closer to tomorrow than today, but not all the way there yet.

I will be posting some of my thoughts on Web 1.8 over the next few months.

In the meantime, check this out.


First in the pool

February 6, 2006

Some interesting comments on the whole Super Bowl ad phenomenon here.

Strange site dedicated to the Hummer ad here.

Burger King was just a disappointment to me.


The power of the image

February 3, 2006

Check out your bookshelves or the display at the local book store. What do you see? What do you really see? How does it all make you feel.

The design of books might not be the most mainstream of topics, but it provides some real insight into marketing and culture. It is also one of the most fascinating segments of design. Books can be their own self-contained universe, and the design of a book (which goes beyond just the cover) can do so much to make that universe feel complete, project good or bad or neutral, and simply speak to the potential reader.

The most important person in contemporary book design, perhaps in book design in the entire 20th century, is Chip Kidd. If you are not familiar with the name you are highly likely to be very familiar with his work. It is so pervasive that it would be hard to own any reasonable number of books without his work appearing amongst them.

I have been an admirer of Chip for many years. He is also a noted Batman collector and has written extensively about Batman and been involved in the comic/graphic novel world as well.

I recently acquired the collection of his work:

“Chip Kidd: Book One : Work: 1986-2006 (Chip Kidd)” (Chip Kidd)

You should check it out.



February 2, 2006

Welcome to all my readers from my former home at Atlas Brand View. Some things to note about my new home, ThinkTone.

  • I changed the name to suit my own fancy. I like the name ThinkTone, it is the name for a company I never created.
  • My focus here is different from my focus at my old site. Not sure what my focus will be, but it will be different.
  • I get bored easily.

I have not gone back and categorized all the old entries, but will try and do that over the next few weeks.

Thanks for reading.