h1

Admissions of mortality

November 7, 2005

This blog is ostensibly about marketing, branding, technology, and my various (liberal) views on a variety of topics. It is a forum for me to speak my mind, but I usually put some significant filters between what goes on in my head/life and what appears here.

The reasons for that are the obvious — filters make sense for most everything — and the less than obvious. Some of it relates to my employer and ensuring that I don’t say anything that is in violation of my explicit and implicit agreements with them. Frankly, I like my employer as a company (if not always as an employer) and wish them only success. Some of it relates to other people in my life and my desire to respect their privacy and anonymity. Some of it is just plain common sense.

However, maintaining a sufficient distance between the things that drive me and consume me day to day and the things I write here can sometimes be a real struggle. Like the thin screen that separates one dimension from the next in the best (and worst) science fiction, it can be easy to cross over. Sometimes things just seep through.

That is a long-winded way of saying that I am frustrated with many things and that frustration is likely to show through here. I shall do all I can to smile and say nice things, but no promises.

Marketing is not an easy profession. I could go on here about how everything thinks they know how to do marketing. Easy for the surgeon to tell me how to do a demand generation campaign, but heaven forbid I should tell him how to close a particular incision. Outside of other marketers, marketing gets very little respect. It is not something that the average non-marketing professional sees as requiring any real training, skills, or experience. Marketing is just common sense and logic, as I have been told on a number of occasions.

Managing is not easy either. After 10+ years as a professional manager I still find myself in situations that are absolutely “no-win” more often than I would like. Managing is not logical and in many ways robs us of a certain degree of humanity and dignity. There is no satisfaction in doing it wrong, and little reward in doing it right. Like most necessary evils, however, better I do it than someone worse than me.

Marketing and managing are getting me down. Running uphill again and again in both arenas has left me feeling the years on my back and seeing a merciless fog of failure ahead. Marketing and managing are things I have always thought I was good at doing. Lately I question that assumption regularly.

This is an aimless and ultimately self-pitying blog entry.

Perhaps next time I will write something more sunny and scandalous.

Technorati Tags: , , ,

Advertisements

One comment

  1. Keep your chin up, Norman. Marketing isn’t that bad, nor is managing… just seems that way sometimes.

    Chris

    BTW, the next time you’re thinking of a new way to do some Marketing, let me know – I might be able to help. I don’t know anything about it, but I DID stay at a Holiday Inn Express last night (grinning, and running from the blunt object you’re throwing!)



Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: