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October 29, 2004

Halloween brings out the beast in me.

I get really frustrated when people get all wound up over simple things like a Halloween party, trick-or-treating, or kids wearing costumes. There must be better things to get wound up over in this day and age (say, for example, the election next week).

I know that Halloween has become nothing more than a “marketing” holiday. But, as a marketing guy I like and appreciate that. I think that sometimes just having fun, and making sure the engine of capitalism continues to turn, is a fine thing. If marketers can make kids smile (until their little teeth rot because parents let them have too many sweets) that is ok by me.

Let loose and make a marketing manager smile when you buy some more candy (especially those with the new “glow in the dark” wrappers.

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