October 12, 2004

8:20 am and we are girding for battle.

Doing marketing events is a strange and wicked art. It is a delicate balance of putting on the Academy Awards and inviting friends over for a dinner party. You have to provide the glitz, manage hundreds of people moving from place to place, yet still make everyone feel welcome and as if they are the only person that matters.

Right now I am sitting in a big auditorium waiting for things to really get rolling. Soon the controlled chaos begins. More to come.


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