Archive for July, 2004

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July 5, 2004


Yahoo! News – Study Finds Cough Drugs No Better Than Sugar Syrup

Good marketers ultimately market the feelings their audience will get, not necessarily the product they are selling. Here we see decades of efforts around a product that is essentially useless. But, it makes us all feel so much better to give the stuff to our kids.

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July 1, 2004

The New York Times > Business > Advertising: Target Aims at Times Square

I really think that Target will go down as one of the great brand success stories of the 20th (and 21st) century. Someone, in a culture that has been overrun by Wal-Mart, they have managed to create the ultimate high image/low price/all cool brand ever. This clearly reflects such a clear strategy and such dedication to the execution.

Try to think about another brand that has accomplished this in such a successful and broad fashion.