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July 16, 2004

The naming business: unraveling the IKEA product naming mystery.

Now I know why I find my Ikea curtains so attractive.

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One comment

  1. Nice blog! We have put together a 51 page guide to naming companies and products- in PDF form that is free to all here:
    http://www.igorinternational.com/naming-guide.html .



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