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July 1, 2004

The New York Times > Business > Advertising: Target Aims at Times Square

I really think that Target will go down as one of the great brand success stories of the 20th (and 21st) century. Someone, in a culture that has been overrun by Wal-Mart, they have managed to create the ultimate high image/low price/all cool brand ever. This clearly reflects such a clear strategy and such dedication to the execution.

Try to think about another brand that has accomplished this in such a successful and broad fashion.

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