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June 10, 2004

Castles Made of Ampersands – AT&T’s misguided new campaign. By Seth�Stevenson

This is one of those great little commentaries that makes me laugh and cry. Well, more laugh than cry.

Having lived through both the @ craze and the e- excitement, I know how mind numbingly idiotic reliance on a symbol or “hot” letter can be. These things, of course, come in waves, as Mr. Stevenson points out. Much like the infamous “swirl” logos of the late 90s, we may be entering the age of reductio ad absurdum in naming and everyday conversation.

Meet me @ KFC
McD 4 lunch?
C2 and a 🙂
Did u c AI last nite?

Thx

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