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September 30, 2003

Emeril’s Tasty Toothpaste – The celebrity chef hawks cinnamon-flavored Crest. By Rob Walker

The strange connection between the chef and the toothpaste. The even stranger connection, by extension, to us – the audience and the consumers of his food. This is marketing that cuts across having to deal with the actual benefits of the product and instead allows us to focus on the experience of relationship and belongingness. He should cross promote this on this cooking show.

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