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	<title>Thinktone</title>
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	<link>http://thinktone.wordpress.com</link>
	<description>Marketing strategy</description>
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		<title>Thinktone</title>
		<link>http://thinktone.wordpress.com</link>
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		<title>Raise your right hand</title>
		<link>http://thinktone.wordpress.com/2011/10/10/raise-your-right-hand/</link>
		<comments>http://thinktone.wordpress.com/2011/10/10/raise-your-right-hand/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 16:41:46 +0000</pubDate>
		<dc:creator>thinktone</dc:creator>
				<category><![CDATA[Mortality]]></category>
		<category><![CDATA[Philosophy]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">https://thinktone.wordpress.com/?p=365</guid>
		<description><![CDATA[As the world mourned the passing of Steve Jobs last week, I found myself engaged in silent and personal reflection. His death at 56, only 8 years older than me, was a grim reminder of my own mortality. What am I going to do today to make a difference in my own life? When I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thinktone.wordpress.com&amp;blog=79721&amp;post=365&amp;subd=thinktone&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>A Passage to India</title>
		<link>http://thinktone.wordpress.com/2011/09/23/a-passage-to-india/</link>
		<comments>http://thinktone.wordpress.com/2011/09/23/a-passage-to-india/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 22:38:14 +0000</pubDate>
		<dc:creator>thinktone</dc:creator>
				<category><![CDATA[Travel]]></category>
		<category><![CDATA[India]]></category>

		<guid isPermaLink="false">https://thinktone.wordpress.com/?p=363</guid>
		<description><![CDATA[Tomorrow I head to India for a week, courtesy of my employer [wire] stone and one of our clients. I am pretty excited about the trip but also a little nervous. Even for a fairly experienced traveler like me this is a big trip. And, I needed shots. Felt like it was back to school [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thinktone.wordpress.com&amp;blog=79721&amp;post=363&amp;subd=thinktone&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Running</title>
		<link>http://thinktone.wordpress.com/2011/07/06/running/</link>
		<comments>http://thinktone.wordpress.com/2011/07/06/running/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 20:11:27 +0000</pubDate>
		<dc:creator>thinktone</dc:creator>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[Running]]></category>
		<category><![CDATA[running;health;]]></category>

		<guid isPermaLink="false">https://thinktone.wordpress.com/?p=360</guid>
		<description><![CDATA[Somehow I became a runner. Not exactly sure how and when it happened, but I made the transition from someone that runs to a runner and there is no turning back. It was only 6 years ago or so that I was pretty adamant to my trainer about not running at all. I had not [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thinktone.wordpress.com&amp;blog=79721&amp;post=360&amp;subd=thinktone&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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		<title>What goes into a fantastic creative brief? (from Quora)</title>
		<link>http://thinktone.wordpress.com/2011/01/18/what-goes-into-a-fantastic-creative-brief-from-quora/</link>
		<comments>http://thinktone.wordpress.com/2011/01/18/what-goes-into-a-fantastic-creative-brief-from-quora/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 00:35:21 +0000</pubDate>
		<dc:creator>thinktone</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">https://thinktone.wordpress.com/2011/01/18/what-goes-into-a-fantastic-creative-brief-from-quora/</guid>
		<description><![CDATA[What goes into a fantastic creative brief? 28 answers on Quora What goes into a fantastic creative brief?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thinktone.wordpress.com&amp;blog=79721&amp;post=358&amp;subd=thinktone&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>The digital safe haven</title>
		<link>http://thinktone.wordpress.com/2011/01/04/the-digital-safe-haven/</link>
		<comments>http://thinktone.wordpress.com/2011/01/04/the-digital-safe-haven/#comments</comments>
		<pubDate>Tue, 04 Jan 2011 21:00:27 +0000</pubDate>
		<dc:creator>thinktone</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Mobile Devices]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology and Software]]></category>

		<guid isPermaLink="false">http://thinktone.wordpress.com/?p=347</guid>
		<description><![CDATA[I have spent considerable time and thought over the past few months examining my relationship with technology, media, and the Internet. This was driven in a large part by my frustration with the highly variable personal ROI I seem to get from being a &#8220;power user&#8221; all the time. Fundamentally, I have begun to seriously question [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thinktone.wordpress.com&amp;blog=79721&amp;post=347&amp;subd=thinktone&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Recession over?</title>
		<link>http://thinktone.wordpress.com/2010/11/29/recession-over/</link>
		<comments>http://thinktone.wordpress.com/2010/11/29/recession-over/#comments</comments>
		<pubDate>Mon, 29 Nov 2010 21:01:07 +0000</pubDate>
		<dc:creator>thinktone</dc:creator>
				<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Managing]]></category>
		<category><![CDATA[The Great Recession]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thinktone.wordpress.com/?p=338</guid>
		<description><![CDATA[The WSJ reports corporate profits near historic high last quarter. Did you feel it? Are you clients lining up to do business? Is your paycheck growing? The real question we need to ask ourselves is &#8220;what next?&#8221; If the economy is on the rebound, how are we going to respond. Everyone is talking about the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thinktone.wordpress.com&amp;blog=79721&amp;post=338&amp;subd=thinktone&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Social Self-Promotion</title>
		<link>http://thinktone.wordpress.com/2010/08/12/social-self-promotion/</link>
		<comments>http://thinktone.wordpress.com/2010/08/12/social-self-promotion/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 16:21:43 +0000</pubDate>
		<dc:creator>thinktone</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[SXSW]]></category>

		<guid isPermaLink="false">http://thinktone.wordpress.com/?p=316</guid>
		<description><![CDATA[Yesterday Twitter streams everywhere were filled with an avalanche of &#8220;SXSW vote for me&#8221; requests. The infamous SXSW PanelPicker had opened up and everyone was rushing to gather votes. I know the importance of this because I was one of those people trying to drum up votes. Please check out my most excellent proposal for [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thinktone.wordpress.com&amp;blog=79721&amp;post=316&amp;subd=thinktone&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Gold Stars</title>
		<link>http://thinktone.wordpress.com/2010/08/10/gold-stars/</link>
		<comments>http://thinktone.wordpress.com/2010/08/10/gold-stars/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 14:31:05 +0000</pubDate>
		<dc:creator>thinktone</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[starbucks]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thinktone.wordpress.com/?p=307</guid>
		<description><![CDATA[For years airlines have been working tirelessly to increase brand loyalty (create brand loyalty?) through frequent flyer programs. When the economy was booming the savvy traveler could rack up thousands of miles a month and be able to take lovely vacations at the end of the year. Businesses paid for travel and the whole &#8220;brand [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thinktone.wordpress.com&amp;blog=79721&amp;post=307&amp;subd=thinktone&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Your brand, subverted</title>
		<link>http://thinktone.wordpress.com/2010/08/09/your-brand-subverted/</link>
		<comments>http://thinktone.wordpress.com/2010/08/09/your-brand-subverted/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 19:49:29 +0000</pubDate>
		<dc:creator>thinktone</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thinktone.wordpress.com/?p=302</guid>
		<description><![CDATA[If you think you are controlling your brand across all channels, think again. It used to be that a small number of brands (e.g., Rolex, Cartier) knew they were being counterfeited on a regular basis. A street corner scam was practically a shared joke between scam artist and victim. Now, every brand is subject to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thinktone.wordpress.com&amp;blog=79721&amp;post=302&amp;subd=thinktone&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Hospital Wars</title>
		<link>http://thinktone.wordpress.com/2010/08/08/hospital-wars/</link>
		<comments>http://thinktone.wordpress.com/2010/08/08/hospital-wars/#comments</comments>
		<pubDate>Sun, 08 Aug 2010 15:02:23 +0000</pubDate>
		<dc:creator>thinktone</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[The Great Recession]]></category>

		<guid isPermaLink="false">http://thinktone.wordpress.com/?p=296</guid>
		<description><![CDATA[Lately I have noticed an increased visibility of hospital brands in my part of town. For those that know the Seattle area, I live on the &#8220;East Side&#8221; &#8212; across Lake Washington. This is the Bellevue/Redmond/Kirkland area &#8212; the dreaded suburbs to many a city-dwelling person. The skewed perceptions of suburbia (and of the city) [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thinktone.wordpress.com&amp;blog=79721&amp;post=296&amp;subd=thinktone&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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